Seriously, the local 3 pack is incredibly frustrating. Is there even any algorithm reasoning behind their ranking with the map pack, or am I completely missing something. There's a large amount of businesses with 1 to 3 star ratings (and maybe 1 to 3 actual reviews) ranking higher than my clients, and other businesses, with 10+ 5 star reviews and 4.5+ ratings.
What am I missing?
Their citations are disastrous.
Their backlinks are minimal.
Their not even in SERPs.